http://portfolio.draupp.com Dwayne 'draupp' Raupp Portfolio Sat, 07 Jan 2012 23:26:59 +0000 http://portfolio.draupp.com en http://portfolio.draupp.com/Various-Logos http://portfolio.draupp.com/following/portfolio.draupp.com/Various-Logos Sat, 07 Jan 2012 23:26:59 +0000 Dwayne 'draupp' Raupp Portfolio 85752 Various logos that I have produced. Some have been used and others have been concepts. I hope you enjoy. <img src="http://assets.draupp.com/projects/logos/lrg_02.jpg"/><img src="http://assets.draupp.com/projects/logos/lrg_03.jpg"/> http://portfolio.draupp.com/Grand-Cherokee-Experience http://portfolio.draupp.com/following/portfolio.draupp.com/Grand-Cherokee-Experience Fri, 18 Nov 2011 02:02:01 +0000 Dwayne 'draupp' Raupp Portfolio 2292152 The Jeep Grand Cherokee is synonymous with rugged ability and raw utility. The challenge was to showcase the other side of the All New Jeep Grand Cherokee, the sophisticated technology, comfortable ride and refined styling. The Jeep Comfort Module allowed users to immerse themselves in specific interactive features that demonstrate Jeep’s creature comforts—smooth ride, heated front and rear seats and SIRIUS Back Seat TV. Throw everything from watermelons to pot holes under the Cherokee's chassis and witness the stability suspension at work to give you a perfect ride. Use the uConnect in vehicle entertainment system to quiet the rowdy passengers in the back, and more. Communication Arts, 15th Annual Interactive Exhibition Award of Excellence, 2009 OMMA Award, 2009 WMA Mobile Standard of Excellence, 2009 FWA Site of the Day, 2008 Adobe Site of the Day, 2008 http://portfolio.draupp.com/Organic-Data-Visualization http://portfolio.draupp.com/following/portfolio.draupp.com/Organic-Data-Visualization Fri, 18 Nov 2011 01:11:43 +0000 Dwayne 'draupp' Raupp Portfolio 88218 Organic Media Spend I was asked to illustrate the Organic Media Spend approach. I decided to do an animated info-graphic. This depicts starting with a target demographic and looking specifically at their digital consumption, composition and site reach. The rest is magic. Take a look. Let me know what you think. AGENCY | Organic CLIENT | Internal ROLE | Design / Data Visualization <img src="http://payload.cargocollective.com/1/0/8942/88218/right_img_00.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/88218/right_img_00_o.jpg" data-mid="11674103" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/88218/right_img_01.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/88218/right_img_01_o.jpg" data-mid="11674104" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/88218/right_img_02.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/88218/right_img_02_o.jpg" data-mid="11674105" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/88218/right_img_03.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/88218/right_img_03_o.jpg" data-mid="11674106" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/88218/right_img_04.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/88218/right_img_04_o.jpg" data-mid="11674107" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/88218/right_img_05.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/88218/right_img_05_o.jpg" data-mid="11674108" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/88218/right_img_06.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/88218/right_img_06_o.jpg" data-mid="11674109" border="0" align="left"/> <img src="http://assets.draupp.com/projects/organic_datavis/lrg_09.jpg"/> http://portfolio.draupp.com/Gatorade-Pitch http://portfolio.draupp.com/following/portfolio.draupp.com/Gatorade-Pitch Sat, 12 Nov 2011 17:41:49 +0000 Dwayne 'draupp' Raupp Portfolio 2294839 How do you take a classic hydration product and larger-than-life brand back to basics? How do you talk to a new generation of young athletes? You're going to have to talk to them where they are actie. That means on the field, in the locker room, and, of course, online. We came up with a new measure to use as a catalyst for the conversation. The G-index is an accessible and singular scientific measure of athletic performance that benchmarks both professional and aspiring amateurs. It's a measurement that tests fitness across all sports and is the baseline for a new spirited competition. We also used the index as the basis for a new competition 10V10. Where schools would compete against each other for the chance at the ultimate challenge. To compete against the Gatorade professional team (Peyton Manning, Serena Williams, etc.). During the competition we also placed a viral mini-competition called "The Vending Game Challenge." At one vending machine you select from a set of 'items' which dispenses directions and a time to get to another vending machine with a code. If your able to get there and enter the code you get a free set of Gatorade products. The pitch was not won, but it's still a great representation of our teamwork, creative and strategic thinking. I led one of two teams working on the pitch. AGENCY|Organic CLIENT|Gatorade Pitch ROLE|Design / Creative Direction / Ideation / Keynote Presentation Preparation <img src="http://payload.cargocollective.com/1/0/8942/2294839/right_img_02_3.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/2294839/right_img_02_3_o.jpg" data-mid="11676588" border="0" align="left"/><img src="http://assets.draupp.com/projects/Gatorade/lrg_01.jpg"/><img src="http://assets.draupp.com/projects/Gatorade/lrg_02.jpg"/><img src="http://assets.draupp.com/projects/Gatorade/lrg_03.jpg"/> http://portfolio.draupp.com/Bizwords-by-Hilton-Garden-Inn http://portfolio.draupp.com/following/portfolio.draupp.com/Bizwords-by-Hilton-Garden-Inn Fri, 11 Nov 2011 20:26:47 +0000 Dwayne 'draupp' Raupp Portfolio 2292348 Hilton Garden Inn, one of the Hilton Worldwide portfolio hotel brands, is a business travelers dream. Clean, crisp amenities, free wifi, space to spread out the mornings presentation. The one problem? Awareness. After trying to deliver campaigns to other targets, the brand finally acknowledged the opportunity to embrace its core consumers, the business traveler. So they engaged us to develop something that split the lines between entertainment and utility, with a sprinkling of social.The output? Bizzwords and iOS app (iPhone & iPad) that looked to take the boardroom by storm and drive awareness and engagement with the HGI.Bizwords takes the old game concept of “buzzword bingo” and distributes it onto the map of the mobile world. Track the use and overuse of buzzwords and follow the ones you hear by geographic location. Participate in challenges, coin your own terms and see who can get “promoted” the fastest. You'll be speaking success faster than you can say “synergy.” Bizwords. You heard it here first. AGENCY | Organic CLIENT | Hilton Garden Inn ROLE | Concept / Mobile Consultation / Iconography URL | Download from itunes <img src="http://payload.cargocollective.com/1/0/8942/2292348/right_img.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/2292348/right_img_o.jpg" data-mid="11535898" border="0" align="left"/><img src="http://assets.draupp.com/projects/HGI/lrg_01.jpg"/><img src="http://assets.draupp.com/projects/HGI/lrg_03.jpg"/> http://portfolio.draupp.com/Jeep-Come-Together http://portfolio.draupp.com/following/portfolio.draupp.com/Jeep-Come-Together Fri, 11 Nov 2011 20:25:20 +0000 Dwayne 'draupp' Raupp Portfolio 2292280 Come Together builds on the success of the Jeep Experience and continuing to highlight an active Jeep community. Built to aggregate and showcase the best of user-generated love for the brand. The site highlights captured moments via flickr and real time tweets from Jeep fans.Turning social media into a powerful marketing platform.It's just one part of the brand's social ecosystem, which extends much further than just the "Come Together" site, where user-generated content co-exists with branded content on facebook, youtube, flickr and twitter. More than anything the Jeep Come Together was the hub of a branded social and content platform. including a retrospective on "Techno Jeep", a user-generated video that garnered almost 3-million views. Come Together AGENCY| Organic CLIENT| Jeep ROLE| Design / Creative Direction URL| deprecated <img src="http://payload.cargocollective.com/1/0/8942/2292280/right_img_00.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/2292280/right_img_00_o.jpg" data-mid="11537226" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/2292280/right_img_01.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/2292280/right_img_01_o.jpg" data-mid="11537227" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/2292280/right_img_02.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/2292280/right_img_02_o.jpg" data-mid="11537228" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/2292280/right_img_03.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/2292280/right_img_03_o.jpg" data-mid="11537230" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/2292280/right_img_04.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/2292280/right_img_04_o.jpg" data-mid="11537232" border="0" align="left"/> http://portfolio.draupp.com/Pepe-A-rounded-Sans-Serif http://portfolio.draupp.com/following/portfolio.draupp.com/Pepe-A-rounded-Sans-Serif Fri, 11 Nov 2011 20:10:51 +0000 Dwayne 'draupp' Raupp Portfolio 2292271 A custom font designed with logos and marks in mind. Pepe is playful and inviting with subtle details that showcase consideration and precision. This exploration into a new kind of rounded sans serif was inspired by balloon animals and architecture. I hope to round out this family with a full spectrum of weights in the near future. Fun fact, this font is named after my chihuahua 'Senior Pepe Estabon' ROLE | Typographer  DOWNLOAD | soon <img src="http://assets.draupp.com/projects/pepe/lrg_01.jpg"/> <img src="http://assets.draupp.com/projects/pepe/lrg_07.jpg"/> http://portfolio.draupp.com/Gumshoe http://portfolio.draupp.com/following/portfolio.draupp.com/Gumshoe Fri, 11 Nov 2011 20:00:01 +0000 Dwayne 'draupp' Raupp Portfolio 2292190 solving mysteries, sharing adventures.There’s a new, real-life mobile game of mystery that turns you into a detective and lets you solve mysteries based on places you go. This fun and intriguing new game is called Gumshoe, a location based mobile game.In Gumshoe, every day Facebook posts, Foursquare check-ins and friendships are woven into a world of personalized mysteries. Someone may have stolen the coveted beer tab from your local Pub and its on you to find out who and get it back. Each clue you find and solve further advances your story and continues to customize the game to your interests and social behaviors. You can compete against your friends and others in your community to gain badges, social cred and sometimes even a real life reward! Gumshoe is my second startup. I am a co-founder with two other insanely passionate entrepreneurs. We presented and WON the Funded By Night startup contest in 2011. We are funded and looking to make Gumshoe a success <img src="http://payload.cargocollective.com/1/0/8942/2292190/right_img_01.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/2292190/right_img_01_o.jpg" data-mid="11536638" border="0" align="left"/><img src="http://assets.draupp.com/projects/gumshoe/lrg_01.jpg"/><img src="http://assets.draupp.com/projects/gumshoe/lrg_02.jpg"/><img src="http://assets.draupp.com/projects/gumshoe/lrg_03.jpg"/> http://portfolio.draupp.com/The-CHARGER-Experience http://portfolio.draupp.com/following/portfolio.draupp.com/The-CHARGER-Experience Fri, 11 Nov 2011 19:59:16 +0000 Dwayne 'draupp' Raupp Portfolio 2292184 As Dodge was embarking on a rebranding and a new Charger product launch, they wanted to showcase the attitude of the brand. All new video, photography and a microsite in 4 weeks (of note: there were 3 other brands with the same timeline and I worked on 2 of them). The site allowed users to navigate through a gallery highlighting the vehicle out in the wild, complete with hipsters and night life. You can also customize the model of your choice and dive into specs if your that sort of gear head.AGENCY | Organic   CLIENT|Dodge   ROLE | Design / Creative/Art Direction   URL | Live Site <img src="http://assets.draupp.com/projects/charger_experience/lrg_12.jpg"> <img src="http://assets.draupp.com/projects/charger_experience/lrg_07.jpg"><img src="http://assets.draupp.com/projects/charger_experience/lrg_08.jpg"><img src="http://assets.draupp.com/projects/charger_experience/lrg_09.jpg"><img src="http://assets.draupp.com/projects/charger_experience/lrg_10.jpg"> http://portfolio.draupp.com/OffRoadr-powered-by-Jeep http://portfolio.draupp.com/following/portfolio.draupp.com/OffRoadr-powered-by-Jeep Tue, 22 Sep 2009 02:21:58 +0000 Dwayne 'draupp' Raupp Portfolio 89538 The Jeep brand and its advocates are intrinsically social and adventurous. We set out to bring those two things together in a social mapping app. The experience was designed to enable anyone with an off-road vehicle to discover and share trails, share personal media from points-of-interest and get those bragging rights, steeped in Jeepness. We had plans to create a ubiquitous utility for off-roaders, a hub for social interaction, a repository for information, the definitive source for jeep mods and eventually in-dash connectivity. We were a solid year ahead of our competitors, but unfortunately, due to multiple client personnel changes, two similar apps launched ahead of us. But I still feel this is the greatest representation of utility, social integration and multi-channel experience that I've seen in this space. If I had the time I would build it myself. : ) AGENCY | Organic CLIENT | Jeep ROLE | Design / Creative Direction / Keynote Presentation Preperation, UX <img src="http://payload.cargocollective.com/1/0/8942/89538/right_img_00.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/89538/right_img_00_o.jpg" data-mid="11686416" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/89538/right_img_01.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/89538/right_img_01_o.jpg" data-mid="11686418" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/89538/right_img_02.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/89538/right_img_02_o.jpg" data-mid="11686419" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/8942/89538/right_img_03.jpg" width="612" height="516" width_o="612" height_o="516" src_o="http://payload.cargocollective.com/1/0/8942/89538/right_img_03_o.jpg" data-mid="11686420" border="0" align="left"/><img src="http://assets.draupp.com/projects/offroadr/lrg_20.jpg"/><img src="http://assets.draupp.com/projects/offroadr/lrg_21.jpg"/><img src="http://assets.draupp.com/projects/offroadr/lrg_22.jpg"/><img src="http://assets.draupp.com/projects/offroadr/lrg_23.jpg"/><img src="http://assets.draupp.com/projects/offroadr/lrg_24.jpg"/><img src="http://assets.draupp.com/projects/offroadr/lrg_25.jpg"/>